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Egypt's Central Bank Launches Soft POS to Cut Merchant Costs

Mounir Zayani Mounir Zayani 4,709 views
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CBE Launches Contactless Mobile Payment Service

The Central Bank of Egypt launched a Soft POS service on October 15, 2024. This service allows merchants to use smartphones and tablets as electronic points of sale. It enables contactless payments from various cards. The CBE developed this system to reduce merchant costs and expand digital payments.

Merchants can download Soft POS applications from approved providers. These apps turn devices into payment terminals. The service works with contactless cards from Visa, Mastercard, and local networks. It requires no additional hardware beyond a smartphone or tablet.

How the Soft POS System Works

Merchants install a certified Soft POS app on their Android or iOS device. They register with their bank or payment service provider. The app uses near-field communication technology. Customers tap their contactless card or mobile wallet on the merchant's device. The transaction processes through Egypt's national payment infrastructure.

The CBE mandates security standards for all Soft POS applications. These include encryption and tokenization requirements. Transaction limits follow existing regulations for contactless payments. Large transactions may require PIN verification.

Why It Matters

This launch matters because it addresses key barriers to digital payments in Egypt. Only 35% of Egyptian adults had formal bank accounts in 2023 according to World Bank data. Cash dominates about 85% of retail transactions. Traditional POS terminals cost merchants between EGP 1,500 and EGP 3,000 (USD $50-$100). They also involve monthly rental fees.

The Soft POS service eliminates hardware costs. It reduces transaction fees for small merchants. The CBE estimates this could save micro-businesses up to 60% on payment acceptance costs. This aligns with Egypt's National Payments Council strategy to increase digital transactions to 55% by 2026.

Market Impact and Adoption

Egypt's digital payments market grew 40% in 2023 according to CBE reports. The country had approximately 450,000 traditional POS terminals in 2023. The Soft POS service could potentially reach millions of smartphone users. Egypt has about 60 million smartphone users according to 2024 data from the Ministry of Communications.

Payment service providers like Fawry, Masary, and Paymob are developing Soft POS applications. These companies already serve millions of Egyptians through digital payment networks. Telecom operators Vodafone Egypt and Orange Egypt may integrate Soft POS into their mobile money services.

Regulatory Framework and Implementation

The CBE issued Circular No. 15 of 2024 to govern Soft POS operations. This circular outlines technical standards and security requirements. It designates the Egyptian Banks Company as the clearing house for Soft POS transactions. The National Bank of Egypt and Banque Misr are among the first banks to offer the service to their merchant clients.

Merchants must obtain approval from their acquiring bank. They need a commercial registration and tax identification number. The CBE requires transaction monitoring to prevent fraud. Daily transaction limits vary by merchant category and risk assessment.

What Businesses Should Watch

Businesses should watch three key developments. First, monitor adoption rates among micro and small enterprises. These businesses traditionally rely on cash. Second, watch for integration with popular Egyptian payment apps like Vodafone Cash and Orange Money. Third, observe how traditional POS providers respond to this competition.

Payment service providers will compete on app features and fee structures. Some may offer loyalty programs or inventory management tools. Banks may bundle Soft POS with other business services. The CBE plans to review the system's impact after six months. It may adjust regulations based on usage data and feedback.

Challenges and Opportunities

The Soft POS service faces several challenges. Internet connectivity remains inconsistent in some areas. Digital literacy varies among small merchants. Some consumers still prefer cash for small transactions. Security concerns may slow initial adoption.

Opportunities exist for significant market expansion. Street vendors, delivery services, and freelance professionals can now accept digital payments. Tourism businesses can serve international visitors more easily. The system supports Egypt's financial inclusion goals. It reduces the informal economy's reliance on cash.

Future Developments

The CBE plans to expand Soft POS capabilities in 2025. Future versions may support QR code payments and biometric authentication. The system could integrate with government services like tax payments and social welfare distributions. Regional expansion may follow if the Egyptian model proves successful.

Payment infrastructure investments continue across Africa. Kenya's M-Pesa reached 30 million active users in 2023. Nigeria processed over 3 billion digital transactions in the first half of 2024. Egypt's Soft POS launch represents another step in the continent's digital transformation. It provides a cost-effective solution for merchants while advancing financial inclusion goals.

Companies Mentioned

FawryMasaryPaymobVodafone EgyptOrange EgyptNational Bank of EgyptBanque Misr

TOPICS

EgyptSoft POScontactless paymentsdigital paymentsCentral Bank of Egypt